Uma T. Murty

Here's how the imminent emergence of MMS will enable operators to make the right platform choice. The potential for Multimedia Messaging Service (MMS) is significant - with industry experts estimating a multibillion dollar market. For example: According to a recent report from industry analyst firm IDC, approximately 80 million MMS subscribers and $7.4 billion in new subscriber revenue is anticipated by 2007. Likewise, industry observers from 3G World Forums say MMS will be a $4.8 billion business by 2006. There is no doubt that end users stand to benefit greatly from the experience that the wide range of MMS applications offer through a combination of text, sounds and music, images, and video, all delivered as an integrated message for display on an MMS-compliant mobile handset. In addition to photo messaging, MMS value-added services can include video messaging,... (more)